What happens when you get six of the smartest people in global news media — who just spent five days in a deep dive during the INMA World Congress of News Media in New York — together in a small podcast room, their brains filled to the brim with the strategies, struggles, and stories of the industry they are immersed in?

The Debrief, a post-World Congress podcast, features INMA’s six initiative leads, all thought leaders in their areas of expertise.

After five days of programming, Jodie Hopperton, World Congress co-moderator and head of INMA’s Product & Tech Initiative pulled her colleagues into the studio to capture insights straight from the stage.

Audio only version:

Joining her are:

• Gabriel Dorosz, launching INMA’s revamped Advertising Initiative.

• Amalie Nash, who leads INMA’s Newsroom Transformation Initiative.

• Grzegorz Piechota, INMA’s researcher-in-residence and lead for the Readers First Initiative.

• Sonali Verma, lead for the INMA Generative AI Initiative.

• Robert Whitehead, lead of the Digital Platform Initiative, focused on Big Tech regulation and its impact on media.

Here are the key takeaways from the conversations: 

• The importance of strong, unique journalism in media’s business model has leapt to the top of the agenda to counter the biggest upheavals in a century.

• The collapse of social and search referrals, the attacks on media by key governments and tech companies, and the tsunami of AI-generated content.

• The new focus on the overall brand experience (great journalism, great formats, great positioning, and great awareness) to drive audiences directly to your own platforms.

• AI isn’t slowing up — it’s spread across the media business, marketing clients, and society is relentless and will be seismic.

• Media companies are racing to exploit their content and targeting expertise gained from subscriptions to relaunch their advertising and commerce investments.

• News publishers are tapping into independent creators and news influencers for their skills in audience engagement.

This special podcast was bought you by Chartbeat and Tubular: Analytics for everywhere your audience is. Visit chartbeat.com and tubularlabs.com to learn how they help global publishers grow audience attention with better data.

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