Articles
531 articles published in the past year
Irish Examiner partners with homeless organisation to raise awareness
Südkurier Newspaper Forest Project promotes sustainability
INMA selects 46 media professionals for Elevate Africa Scholarship
Globe and Mail leans into specificity, in-house strengths to produce successful podcasts
Media companies must promote transparency, educate audiences in the age of disinformation
AI helped Ringier rethink floor price optimisation in programmatic advertising
FAZ improves customer satisfaction with Web site relaunch
The New York Times embraces innovation while maintaining its core values
The Wall Street Journal is rethinking growth from the ground up
Bloomberg strategy elevates the brand and the business
Newsroom leaders are rebuilding culture and driving change
User needs powers editorial, advertising strategies at News24
Condé Nast is growing commerce through editorial content
Upcoming Webinar: What news publishers need to know about working with AI companies
AI is everywhere, but what sets news companies apart?
INMA podcast: Initiative leads weigh in on major upheavals in media
Meeting user needs is foundational, newsroom leaders say
AI leaders chart a path forward with the media
AI efficiency with a human touch, building trust are key themes of New York study tours
Independent storytellers are rebuilding trust in journalism
Media companies use AI to power experiments, boost subscriber engagement
Media companies turn subscriptions into premium experiences
INMA elects 8 top media executives to board of directors
Trump’s second term is a defining chapter for the news industry
Journalists must change content strategies for a new era
Local U.S. newsrooms rewrite their playbooks as audience habits shift
News companies must change their ways to appeal to the next generation
Bob Woodward explains to INMA audience why journalism matters
Say his name: Trump is making journalism matter more than ever
INMA study tours wrap up two days, 15 news company visits
Rescuing Freedom campaign fights for journalism in Ukraine
“Together, we are stronger”: Ukrainian “Rescuing Freedom” campaign resonates, inspires
CNN CEO says news company Web site will focus on streaming, live video
INMA unveils 40 first-place winners at Global Media Awards, Ukrainian association takes top prize
Global news leaders converge in New York for INMA World Congress 2025
INMA study tour groups visit eight key New York news companies
Day 1 of INMA World Congress tackles Trump, AI, journalism, transformation
Day 2 of INMA World Congress honours award winners, hears from media CEOs, journalism advocates
INMA World Congress of News Media set for May 2026 in Berlin
Atlantic CEO discusses AI impact on news business models
INMA research shows why, how news companies should prepare for new revenue models
News media matters more than ever, says NPR’s Katherine Maher
INMA and OpenAI announce new partnership exclusive to INMA members
INMA CEO speaks on navigating the next wave of media transformation — and Donald Trump
Dow Jones created a “virtuous circle” of audience success by going deep, not wide
Media CEOs share how their companies are approaching a new era of news
INMA launches Advertising Initiative aimed at demystifying opaque digital ecosystem
Analysis: Readers who visit 2 site pages are 2.75x likelier to return than those visiting 1
Nine’s Campus Access captures younger audiences with targeted subscription model
By humanising AI, media HR leaders can reinvent the future of work
INMA 30 Under 30: Ben Rubinsztein of Telegraph Media Group
Amar Ujala anti-drug campaign ignites leaders, encourages rehab infrastructure plans
MailOnline’s Deep Dive takes audiences inside major news stories
New INMA report features 14 case studies in newsroom metrics
B&Q, IKEA take advantage of spring to elevate DIY home ads
The Guardian bypasses a paywall to find reader support
Secrecy, suspense of Norseman triathlon journey amasses 3.1 million views for VGTV
Storytelling, data points persevere as journalism moves beyond the article
Toronto Star explores a hidden health crisis with Menopause Out Loud
INMA 30 Under 30: Catarina Mexia of Público
Collaboration helped Berita Harian transform its newsroom, reach new audiences
El Comercio’s ContentLab takes branded content to the streets
The Hindu attracts subscribers with e-book offering
Every 10th paywall stop is evaded by readers
ABP Digital’s Bengali word game show reaches beyond campuses
Personal stories, socially driven content attract Gen Z readers across Africa
Aftonbladet’s Election Buddies chatbots made political news more accessible
Globe and Mail adopts “slow but steady” mindset in adopting GenAI
6 core motivations for subscribing to news
INMA 30 Under 30: Anastasiia Rudenko of Rubryka
SPH Media boosts retention by blending old tools with new tech
Amedia got half its journalists to use AI by keeping it simple
Newsday shines a light on Long Island’s sex trafficking industry
Baseline audience reports contextualise current environment, provide self-assessment
The Hindu rethinks its digital subscriptions strategy
Asian news publishers can drive subscription success with help from data
New INMA report tackles what’s next in a post-search world
With “Goldilocks” strategy, news companies can find just the right system to maximise first-party data
Toronto Star celebrates Taylor Swift fans with contests and coverage
VG’s shift to a vertical, interactive experience attracts a wider audience
INMA 30 Under 30: Tamara Bajčić of Demostat
Interaction rate, engagement velocity are among key social engagement metrics to track
Graham Media embraces relevance, trust, speed in rebuilding story-first newsroom
INMA 30 Under 30: Jubaer Ibn Latif of The Daily Star
YouTube grows as a news source as Google’s deals with New Zealand’s media start to expire
Maybe AI transparency shouldn’t be so consequential in media
aiAssist redefines newsroom efficiency, engagement at United Daily News Group
INMA 30 Under 30: Ana Mendonça of Estado de Minas
The Hindu throws a 40-day party to celebrate Chennai’s birthday
Conversational tone, audience interactions underscore ABC’s live blogging success
From operations to personalisation, Bengaluru study tour sheds light on AI in India
Bengaluru study tour offers lessons in growth, audience, product strategies
Substack co-founder shares his vision for the future of journalism
Wips uses dignified storytelling to inspire local change
Is social media becoming the Google of Gen Z?
El Comercio uses Peruvian cuisine to fuel impressive reader engagement
Repurpose content, revisit posting times to take advantage of Facebook surge
INMA 30 Under 30: Vadim Radinsky of MediaNews Group
Could the newsroom of the future look more like a record label?
AI transforms audience monetisation with smarter paywalls, stronger revenue
La Croix’s recent digital transformation was led by behavioural testing, collaboration
Platforms like Substack offer journalists a tricky alternative to traditional newsrooms
The Advertiser turns a reporter’s tragic tale into a heartwarming documentary
To connect with audiences, news publishers must reshape stories to fit new platforms
Amar Ujala’s AI chatbot, Saarthi, empowers Maha Kumbh Mela devotees
How should media companies respond to the rising popularity of news influencers?
It’s time to decouple print from the digital newsroom
INMA 30 Under 30: Eden Benibo of Hello Icon Magazine
Contextual ads embrace surrounding content to emphasise messaging
Newsday hosts a successful Date Night! enjoyed by advertisers and readers
News companies can optimise content, improve accessibility with AI transcription
INMA African summit offered 5 big takeaways in newsroom transformation
Nation Publishers adapts to audience changes with newsroom skills, resources
BBC Swahili caters to its next generation with focus on video, TikTok
Elevate Scholar: Courage Tanyaradzwa Dutiro of TellZim News
Pulse Africa shares 5 steps for engaging young audiences
Media24’s Daily Sun invests in new tools, skills for digital transformation
News publishers benefit from connection, engagement driven by personalised newsletters
Research: Details, narrative make headlines more appealing
INMA 30 Under 30: Kathleen Farmilo of SBS News
Nation Media increases digital subscriptions 12% by following its young audience
The more news companies share on Bluesky, Threads, the greater their pageviews
Spirit of Northern Ireland Awards celebrates the country’s unsung heroes
Financial growth at Dow Jones centers on a readers-first strategy
El Comercio creates national campaign with the Peruvian Football Federation
New York Times’ AI decision highlights publisher concerns with the tech
With its Stories App, Mediahuis Noord gives readers more of what they want
Reuters connects directly to consumers to build sustainable business model
NTM mutes “grumpy old men” with KPIs to attract, track young subscribers
Good Food app boosts premium subscriptions, draws in new audiences for Nine
INMA 30 Under 30: Jeevanand Sumesh of The Hindu
Leveraging tech, news companies can create more human-centric, relevant content
Amsterdam publishers are AI curious, but is it transformational enough?
Move to subscriber single sign-on plays out differently at 2 Amsterdam news companies
Ringier Slovakia Media converts casual readers with Google tool
What negativity, user needs, and AI mean for headlines
What 60 days of Trump 2.0 means for news media
Philadelphia Inquirer’s growth strategy starts with dynamic pricing
News companies can maximise revenue through customer journey optimisation
Integrating data analytics into decision-making drives news subscription growth
WSJ+ bundling initiative goes for depth instead of breadth
News industry veteran shares how walking enhances creativity and leadership
Editors-in-chief share insights into subscription success
Delfi Meedia sees subscription success with streamlined approach to communication, data
To bundle or to unbundle: What do the fastest-growing media’s directors suggest?
News companies meet user needs with premium content, podcasts, community newsletters
News companies must compete differently in era of the creator economy
INMA Media Subscriptions Summit explores new audiences for sustainable growth
Aftenposten cracks the code on reader segments
These 7 e-commerce principles can drive news subscriptions
INMA Media Subscriptions Summit explores what’s next in the subscriber-first revolution
News companies leverage diverse subscription models to find success
Data reveals the most profitable subscription tactics
Newsrooms must make intentional choices with AI use cases
News publishers leverage paywalls to increase revenue, engagement
INMA announces finalists for 2025 Global Media Awards
INMA Media Subscriptions Summit study tour continues at FD, Mediahuis, Media.Monks
Research: EMEA news staff is optimistic about AI but organisations lack alignment, clarity
INMA Dutch media subscriptions study tour begins with DPG, Roularta, NRC
Der Spiegel Extras deliver helpful tips in a new format
INMA 30 Under 30: Adam Frank of The Washington Post
News Corp Australia’s podcast focuses on forgotten missing persons cases
NTM increases audience engagement with hyper-local newsletters
The Quint goes inside online app addictions to spur change
INMA launches Elevate Africa Initiative for 2025
AI won’t replace journalists, but it will favour those leveraging its strengths
Research: Connective language is capable of bridging people through social media
News companies should future-proof their content strategy to remain visible with AI-driven search
Short-form video, user-generated content are among top social media trends for 2025
The Hindu expands its audience reach with Young World
Hearst cracks the engagement code with Puzzmo
INMA 30 Under 30: Marcus Billingham-Yuen of News Corp Australia
Young audiences expect journalism to build bridges, reduce fragmentation
Straits Times leverages video and interactive storytelling to engage audiences
New INMA report focuses on how to combat news avoidance
Sponsored content writers are in need of better training, support
Ground Report uses journalism to change the planet for good
Expressen leverages TikTok strategy to grow younger audience, engagement
AI-driven short-form content feeds need to post consistently between in-depth features
As long as there is journalism, there will (and must) be a human in the loop
INMA 30 Under 30: Evangeline (Evie) Braithwaite of Financial Times
News Corp Australia grows audience engagement with snackable video platform
Reuters Institute shares its predictions for 2025
The future of news subscriptions offers room to grow
Social video offers increased opportunities for media companies in 2025
Subscription expert shares 12 ways to attract, retain subscribers
Toronto Star campaign celebrates women leaders with branded content
Wall Street Journal connects potential readers to its offerings with “It’s Your Business” strategy
Media leadership, HR departments need to evolve in the age of AI
INMA 30 Under 30: Andrea Skeith of Gannett
Fashion, design brands show off with perfectly dressed ads
News companies need a clear AI road map for success
The Daily Star diversifies revenue with new EdTech initiative
The real threat AI poses to journalism isn’t deepfakes — it’s DeepSeek
Der Spiegel podcast finds the Shortcut to younger audiences
Daily Maverick turns climate change anxiety into action, 28% profit with new event
INMA master class to focus on building direct audience as attention shifts from search and social
INMA 30 Under 30: Teodora (Teddy) Tepavicharova of Condé Nast
Next-gen paywalls balance privacy, engagement, revenue growth
Dainik Jagran unites the community — with birds
Göteborgs-Posten podcast finds followers at popular music festival
Australian Financial Review leverages LinkedIn to boost subscriptions
Research shows 3 design features predict subscription bundle success
Times of India celebrates youth with an #Unstoppable campaign
INMA 30 Under 30: Ryo Namiki of Nikkei
New York Times, Amedia are important examples of bundling economics
By automating print layout, Bonnier News Local saves production time, money
How news companies should work with AI companies is the focus of new INMA report
Hit SvD podcast takes listeners inside a complicated business dynasty
Prothom Alo turns to a gangster to help boost subscriptions
Bild draws a crowd with its Fame Fighting initiative
INMA 30 Under 30: Caleb Davidson of Atlanta Journal-Constitution
Deadline for INMA Global Media Awards entries is Friday
Schibsted prepares for multiple possible futures with AI
Deadline for INMA Global Media Awards entries is this Friday
CES showcases new opportunities, challenges for news companies
Aller Media outlines five critical strategies for 2025
Diminishing pageviews, a focus on quality journalism indicate a subscription-based future
Trump, AI dominate discussions at the World Economic Forum
Irish Times finds instant engagement on Instagram
How a comic book helped Gazeta.pl tell a dark and troubling story
INMA 30 Under 30: Madison Flanders of The New York Times
News companies can leverage automation to provide valuable local real estate content
Will 2025 be the tech-focused turning point for news media?
NZME brand What the Actual?! connects with young audiences through social media
Dow Jones reinvents its onboarding flow to drive engagement
Nine uses puzzles to drive premium subscription bundles
INMA 30 Under 30: Thorge Schramm of Nordwest Mediengruppe
Göteborgs-Posten’s true crime podcast gives female victims a name
Personalisation, community are increasingly important in fragmented media landscape
Ringier’s EqualVoice initiative enters the video realm
AI tool is designed to promote gender equality, increase visibility of women in the media
INMA 30 Under 30: Saher Merchant of The Dallas Morning News
INMA President Gert Ysebaert shares his concerns, hopes for news industry in 2025
Consider demographics, previous performance in setting social media goals for 2025
Climate crisis, politics make for challenging brand marketing conditions for media
Does social media content constitute journalism?
Gazeta Wyborcza gives a voice to the refugee population
News companies respond as TikTok’s short-form video format captures massive young audience
Birthday campaign brings new subscribers to GZH
INMA 30 Under 30: Leslie Wong of South China Morning Post
Legit.ng avoids protest paradigm by providing context, balancing its narratives
NTM launches AI-powered automated audio news
Politiken uses newsroom data to provide context for journalists
Never mind the AI, pay attention to the basics when choosing a CMS
INMA’s top 10 stories from 2024 focus on subscriptions, GenAI, and apps
Schibsted shares 5 best practices for change management in the newsroom
“Media time” is considered a valuable KPI, but quality of content also matters
New Zealand news may see more SOS calls, shifts to Substack, AI in 2025
What publishers can control and not control: INMA lessons from 2024
2025 newsroom trends point toward team unification, AI integration
Hearst Newspaper’s DevHub team increases site visits by 304%
News avoiders fit into 2 categories: selective avoiders and consistent avoiders
Trustworthiness, contextual relevance stand out for winning entries at annual Newsworks Awards
Misinformation, commercial viability, AI are among the top media topics of 2024
Christmas amplifies feel-good advertising but cost of living looms
Mediahuis Noord creates a newsroom culture that prioritises user needs
Media companies are building relevance with young audience through short-term video
2024 taught the industry 4 key learnings about newsroom transformation
Ippen Digital app platform drives loyalty and engagement
Stampen Media increases programmatic revenue by US$4 million in 5 years
Per-subscriber personalisation reaches individuals based on specific interests
Media companies should reconsider the value of GenAI traffic
NotebookLM increases efficiency at Vía País, results in traffic growth
Kyiv Independent spotlights the mental health of medics in new documentary
Personalisation is not customisation — and other myths publishers should understand
Schibsted shares growing pains, success of pioneering digital subscriptions
Events of 2024 increased digital subscriptions, revenue for media worldwide
AI can help news companies create an optimal subscription model
New INMA report highlights 6 GenAI trends for media to watch in 2025
INMA, Google News Initiative unveil new features to CMS selection tool for publishers
Stuff reinvents true crime podcasting with The Trial
Digital subscriptions still have room to grow in 2025
Expressen decodes how to engage young audiences on TikTok
Dallas Morning News, Irish Times lean on election coverage, data for future subscriptions
E24 embraces cooperation to maximise AI’s potential
Car-related content, ads spur action from potential buyers
INMA selects 50 media professionals for Elevate Scholarships
Dainik Jagran’s inext seeks safer digital world for young readers with Fake Friends campaign
Bladet Nordlys’ visual journalism brings the dangers of avalanches to life
El Comercio takes its campaign against illegal child marriages to social media
AI-powered talent acquisition could transform publisher recruitment strategies
Social media reporting is essential for unlocking maximum ROI
Home page personalisation grows subscriber CTRs, female engagement at Schibsted
Hindu increases engagement, meets user needs with personalisation
Brand, UX are more important than ever at Condé Nast
News companies share how they increase value with bundles, enticing news formats
Tech-powered paywalls increase conversions at news companies
News companies share how intentional content, marketing strategies drive subscriptions
Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble
Big Tech offers AI lessons for news companies
Flexibility, seamless cross-platform experiences, foundational processes lead in product and tech
Indian Express leverages GenAI for engagement and efficiency — but not content
Data-led double murder story drives subscriptions
VG’s U.S. election coverage goes vertical, inviting viewer participation
Financial Times’ AI Playground tool allows newsroom to experiment
U.S. elections offer digital audience data, lessons
Multimodality, content fight, and supply chain are 3 AI areas to watch
Russmedia project integrates GenAI throughout company
Research shows mixed signals of another Trump bump in subscriptions
Gen AI might not be as big for news companies as some think
Dynamic paywalls gain momentum as news companies prioritise personalisation
Fact-checking, AI remain top of mind in post-U.S. election coverage
GenAI town hall highlights key learnings in newsroom, personalisation, revenue
AI’s “human factor” complicates its capabilities, realities
Decision-making, transparency are critical for CMS rollout success
Could retail media offer news publishing a path forward?
Ekstra Bladet harnesses the power of AI in news production
Bergens Tidende transforms its news coverage, newsroom with BreakingBot
Wyborcza campaign reminds readers to resist manipulation from new media
Reinventing newsrooms for the digital age requires personalisation, planning, purpose
INMA unveils 5 free end-of-year town halls delving into key media industry initiatives
Skepticism, legislation concerns are blocking AI adoption by news companies
INMA Elevate Scholar: Mahbub Rashid of Nagorik Television
Nine Metros uses vertical video, habit building to capture Olympics audience
Hyper-local coverage elevates local media
Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”
Newsletter startup MorningCrunch dispels the myth that Gen Z doesn’t read
Stuff’s innovative advertising storytelling techniques spread the word about hearing loss
DRIVE aims to strengthen regional publishers with Future North Sea project
AI in media begins its move from efficiency to new information ecosystem
New INMA report looks at how Gen Z could change the print game
Audience segmentation, dynamic paywalls unlock nuanced revenue strategy
Data underpins decision-making to capture Gen Zers, Millennials at TUKO
With data, less is more in the news business
Economist annual report shows importance of a values-based journalism business
Google’s AI Overviews create challenges, opportunities for news content SEO
4 news media companies share how they meet user needs
Newsroom transformation may require foundational, cultural changes
Expressen creates a Young Audience Focus Month to attract new users
INMA Elevate Scholar: Tori Smith of The Wall Street Journal
Guardian, Bild explain SEO strategies for covering key global events
4 global experts share SEO, data strategies to attract news audiences
Süddeutsche Zeitung engages subscribers with a personalised year-in-review
INMA benchmarks show digital transformation is paying off for news media companies
VK Media’s Article Horn uses predictive analysis to boost ad revenue, skyrocket digital subscriptions
Ukrainian media battles for survival and truth amid the war with Russia
In a curious turn of events, news Web sites are increasingly closing down in New Zealand
Bergens Tidende makes the most of bad weather with its habit-changing app
Consider goals, tech readiness to unlock opportunities for AI-powered paywalls
VOL.AT takes a revolutionary approach to recruitment ads with apprenticeship videos
INMA Elevate Scholar: Anthony Bottan of Newsday
Südkurier campaign builds trust, support for journalism and local communities
Ringier uses an AI-powered audio and video transcription service internally
Morrisons, Tesco tap into the fall flavours in seasonal print ads
AI drives growth in FAST channels, but human intervention is essential
U.S. edition of El País fulfills an obligation to the Spanish-speaking community
Descriptive captions, words in bio help social media platforms stand out
Native advertising + product sampling results in 101% sales increase for Amedia advertiser
Blick reimagines its paywall design with its innovative Cliffhanger summary
INMA Elevate Scholar: Nabila Marzuk Shanta of Nagorik Television
Media companies turn to live blogs for breaking news, fostering real-time conversations
Small Finnish media market offers lessons for the global industry
L’Équipe captured new audiences during the Paris Summer Olympics
Social media traffic to news sites is in decline but Google Discover shows promise
Cadbury Gaane Mishti Folk Fusion draws sweet results for ABP
Stuff turned the news about a natural disaster into NZ$4.5 million in relief funds
Ringier Axel Springer Polska successful integrates AI-driven tools in the newsroom
Athletic, Barron’s hold secret for success as subscriptions have peaked for some digital news
INMA initiative leads do deep dive on 3 key topics at Media Innovation Week
Spokane’s bon vivant: How an eclectic Shaun Higgins helped save INMA
8 case studies highlight how news companies are diversifying revenue
The Shaun Higgins I knew
INMA makes 6 new appointments to Europe Division Board
7 case studies show how news companies are successfully building trust
7 case studies illustrate newsroom innovation, audience strategies at European news companies
Focusing on reader needs — not tech — will help news companies build trust
Made in Córdoba taps into hyper-local products, helping Vía Córdoba reach new readers
Silicon Valley offers lessons to news companies about AI’s potential
AI, tech expert advises news companies invest in their people, new formats
AI shows promise, but news companies should be wary of overreliance
Público used an ambitious strategy to gather 41,000 registrations in just 10 days
Case studies show how AI is changing the news industry
Chatbot, LLMs further data innovation at Schibsted Media
AI, brand development, young audience engagement are on the minds of media leadership
AI expert highlights 2 questions news leaders should ask about AI value
Schibsted blends human insight with algorithms to improve personalisation
HT Media shares its lessons learned with GenAI
Le Devoir discovered how to acquire subscribers without Facebook
The Age, Sydney Morning Herald use data journalism to hook audiences, boost subscriptions
Stampen Media experiments with article supply, paywall pages to increase conversions
OVB Media merged two competing newsrooms into a single unified team
Aggressiveness of e-mail tools may skew open and click rate performance
Zero Hora used social media to share information during historic floods in Brazil
Omni harnesses the power of AI to empower its journalists
News brands can engage Gen Z readers in these 5 ways
Catchy ads from Habitat, Uber Eats tap into timeliness, trends in UK
Automated content frees up newsroom resources, fills in reporting gaps
INMA Elevate Scholar: Desirée Yépez of Radio Ambulante Studios
With The Indo Daily podcast, Irish Independent moves into the future
Why news media companies are giving e-papers a second look
Bergens Tidende sheds light on shooting to call for change in Norwegian police oversight
Literacy campaign by Vishvas News empowers readers against misinformation
Stuff’s counterintuitive separation of print and digital transformed the news company
Media24 pivots to Paygates to diversify revenue streams
NTM’s “fight and unite” project boosts new mobile front page with higher news density
Reach PLC uses WhatsApp to drive engagement and revenue
Minutes by Nikkei targets young readers who want concise, curated news
TNL Mediagene focuses on diversification, acquisition to grow revenue
Pixel tracking, summary articles boost subscriptions at Kompas.id
Independent news company Mizzima Media pivots to reflect reader, political realities
Great Zimbabwe University Campus Radio finds an audience far beyond students
Data-driven journalism shapes newsroom, business decisions at Malaysiakini
NZME creates start-up culture, team to focus on AI tool
SPH Media’s audience strategy focuses on vernacular media
Where do ethics fit in an AI-driven newsroom?
Rappler goes from early AI adapter to preparing for a responsible future
Almost attracts Gen Z audiences with social-first content
The Conversation focuses on user needs model, newsletters to increase engagement
Readership, leadership are the top priorities when it comes to AI content
INMA honours rising media leaders with 30 Under 30 Awards
24sata finds affordable AI-driven solution for its DMP
At Times of India Group, AI offers real-time employee feedback, but human touch is essential
Video, strategically placed links are among 8 ways to keep readers engaged
El Comercio’s Santa campaign for Coca-Cola beats its engagement goals
INMA Elevate Scholar: Neha Mahajan of The Indian Express
Newsday creates new onboarding series to engage subscribers from day one
Aftonbladet uses AI to analyse its own diversity and representation
Multimedia project takes Vocento readers inside life on the street
AI SmartCut gives CNA journalists a stronger digital footprint
An e-mail link that threw off the UX flow — on launch day
Prothom Alo’s e-paper overcomes challenges with strategic subscription model, user-focused redesign
Stuff boldly rebrands one of New Zealand’s most influential mastheads
Straits Times offers users a customised reading experience with myST
INMA Elevate Scholar: Jim Bulley of Korea JoongAng Daily
African news agencies are revolutionising their revenue streams
New INMA report identifies 10 problems GenAI solves for news companies
Digital transformation, press freedom, social platforms are transforming African media
African news leaders are transforming digital media with AI, apps, social video
News media compete for attention, but it’s unclear what company will win
TellZim has unique audience, advertising strategy for each social platform
African news companies struggle with digital transformation in a difficult economy
Umucyo Radio reaches Christian audiences with positive content
Russmedia mixes print and digital advertising with its Super Push campaign
Olé USA-Mexico aims to score with new audience
INMA Elevate Scholar: Laila Majiet of SNL24
Subscription pricing during print delivery transitions varies across markets, subscriber cohorts
The Logic’s mobile app adds value while increasing subscriber engagement
Lessons from Taylor Swift: Engage niche audiences by staying true to brand identity, aligning with audience interests
Navabharat memorialises its 90th year with the “Hum Sakshi Hain” campaign
De Telegraaf lets political leaders run the newspaper — but only for a day
Business Insider improves conversions with mobile one-click paywall
INMA Elevate Scholar: Savannah Carracino of WEHCO Media
Aftenposten provides an engaging, customer-centric onboarding experience
AI, first-party data, content-to-commerce are all shaping advertising
3 questions news leaders should ask about their company’s revenue sustainability
What is the way forward for a subscription-first business model?
News companies recalibrate the print business model
Mobile, video content is key to reaching news audiences
Spotify shares lessons learned about building paying audiences
From safeguarding content to adding revenue, GenAI is changing South Asian newsrooms
Dallas Morning News scores US$1.15 million in revenue with baseball championship offerings
The Age finds success for Eat Street series by mixing proven content strategies
Vía País capitalises on reshares to boost Facebook traffic
Travel brand collabs with print media result in significantly higher audience engagement
INMA Elevate Scholar: Ukashatu Ibrahim Wakili of Vision FM Sokoto
Strategic, efficient use of people, process, tech are at the heart of cost management
OVB Media saves US$500,000 annually with proprietary AI tool for its newsroom
First-party data, local focus help media companies navigate the future of monetisation
Valor Econômico’s Growth Desk trains journalists to better engage readers
Measuring revenue makes for easier media transformation
El Nacional takes a whole-company approach to SEO
INMA Elevate Scholar: Anthony Makokha of The Standard Group
Debate Media highlights 10 years of transformation with product, revenue diversification
Rise in cyberattacks, digital security will be a challenge to news companies
Future-proofed, streamlined CMS supports newsrooms’ ability to innovate, be sustainable
Evoca focuses on retention, operational optimisation as era of open Web wanes
AI will change journalism in these 7 ways
Prensa Ibérica focuses on first-party data to grow digital ad revenue
In lead up to U.S. election, employ these tactics to combat misinformation
El Tiempo reimagines itself as an AdTech company for advertisers
Newsrooms are making use of AI internally more often than audience-facing
Prisa embraces the promise of Spanish-language podcasts
Research: Fastest-growing news brands experienced a 49% growth rate
F.A.Z. targets 25- to 35-year-olds with awareness campaign
INMA Elevate Scholar: Thomas Flax of Russmedia
The “tsunami of AI content” could lead audiences back to trusted journalism sources
News media companies can attract audiences in the changing era of AI
Malayala Manorama initiative instills daily newspaper reading habits in students
Crosstown LA uses public data to create hyper-local journalism
Draw in audience, consider time of posting to increase TikTok success
Stuff’s Newsable provides daily audio news programme for the news avoidant
AFP’s short videos teach audiences how to fact-check like a journalist
United Daily News Group’s data-driven curation programme reshaped its subscription growth
Stock market game initiative nets business news company 17,000 new registrations
AI identifies breaking news faster, manages routine tasks, but trust issues remain
INMA Elevate Scholar: Clara Soteras Acosta of El Nacional
iOS, Android differences pose dilemmas, opportunities in media app development
Evaluating current user needs reveals opportunities for growth hacks
Collaboration between departments yields innovative project for Straits Times
Despite move toward digital formats, the power of print endures
Advance Local campaign reinforces its core products, grows subscriptions
Tagesspiegel collaboration brings months-long investigation together in one scrolly
The Times of India embraces technological agility, an essential move for Indian media companies
Netwerk24 and IOL share their video, mobile-first strategies for election coverage
INMA Elevate Scholar: Michael Schrantz of High Country News
Retention strategies from bundling to audiobooks are working at news companies
Russmedia leverages storytelling to boost client’s digital advertising efforts
Are news brands discounting online subscriptions too much?
Strategic onboarding strategies engage news readers, reduce churn
3-day AI design sprint fosters rapid collaboration, problem solving at news companies
Newsday puts journalists front and centre in campaign
Aftonbladet shares 3 lessons learned from its new AI hub
Collecting reader data is a given these days, but what are news companies doing with it?
Research: News avoidance is on the rise for advertisers
INMA Elevate Scholar: Alaya White of The Philadelphia Inquirer
Research: Photo posts produce significantly more engagement than link posts on Facebook
New data: How many consumers are willing to pay for online news?
Keywords unlock opportunity for advertiser content
Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films
The Straits Times invites young voters to Ask The Next President Anything
Content strategies evolve as AI learns about reader interests, assists with fact-checking
NTM uses friendly SWAT team to tackle local newsroom challenges
Handelsblatt Media Group improves subscriber retention with new Web onboarding flow
Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
Track, Act, and Prevent approach reduces churn for media companies
El Comercio wages successful social media campaign to stop child marriage in Peru
New INMA report explores different structures of product-lead news organisations
FT Strategies research offers insight into revenue diversification in news media
INMA Elevate Scholar: Sosten Mpinganjira of Nthanda Times
Rolex, Nike use ads to lean into the UK’s love of athletics
SvD launches disruptive new product Kompakt in 8 months
Livestreaming, podcasts engage audiences, offer seamless ad opportunities
Stampen Media shares technical, audience considerations for first-party data collection
Hearst’s suite of self-service templates for journalists drives greater audience engagement
INMA Elevate Scholar: Hannatu-Favour Asheolge of TechCabal
Fædrelandsvennen creates free subscription programme for students
Sydney Morning Herald raises its game with FIFA Women’s World Cup coverage
Tailoring social media content is essential for capturing the attention of young news readers
NWZ builds its audio offerings with Ukraine podcast Vdoma
UalterAI helps Clarín readers consume more information in less time
INMA: Sharing Ideas, Inspiring Change
Irish Examiner partners with homeless organisation to raise awareness
Südkurier Newspaper Forest Project promotes sustainability
INMA selects 46 media professionals for Elevate Africa Scholarship
Globe and Mail leans into specificity, in-house strengths to produce successful podcasts
Media companies must promote transparency, educate audiences in the age of disinformation
AI helped Ringier rethink floor price optimisation in programmatic advertising
FAZ improves customer satisfaction with Web site relaunch
The New York Times embraces innovation while maintaining its core values
The Wall Street Journal is rethinking growth from the ground up
Bloomberg strategy elevates the brand and the business
Newsroom leaders are rebuilding culture and driving change
User needs powers editorial, advertising strategies at News24
Condé Nast is growing commerce through editorial content
Upcoming Webinar: What news publishers need to know about working with AI companies
AI is everywhere, but what sets news companies apart?
INMA podcast: Initiative leads weigh in on major upheavals in media
Meeting user needs is foundational, newsroom leaders say
AI leaders chart a path forward with the media
AI efficiency with a human touch, building trust are key themes of New York study tours
Independent storytellers are rebuilding trust in journalism
Media companies use AI to power experiments, boost subscriber engagement
Media companies turn subscriptions into premium experiences
INMA elects 8 top media executives to board of directors
Trump’s second term is a defining chapter for the news industry
Journalists must change content strategies for a new era
Local U.S. newsrooms rewrite their playbooks as audience habits shift
News companies must change their ways to appeal to the next generation
Bob Woodward explains to INMA audience why journalism matters
Say his name: Trump is making journalism matter more than ever
INMA study tours wrap up two days, 15 news company visits
Rescuing Freedom campaign fights for journalism in Ukraine
“Together, we are stronger”: Ukrainian “Rescuing Freedom” campaign resonates, inspires
CNN CEO says news company Web site will focus on streaming, live video
INMA unveils 40 first-place winners at Global Media Awards, Ukrainian association takes top prize
Global news leaders converge in New York for INMA World Congress 2025
INMA study tour groups visit eight key New York news companies
Day 1 of INMA World Congress tackles Trump, AI, journalism, transformation
Day 2 of INMA World Congress honours award winners, hears from media CEOs, journalism advocates
INMA World Congress of News Media set for May 2026 in Berlin
Atlantic CEO discusses AI impact on news business models
INMA research shows why, how news companies should prepare for new revenue models
News media matters more than ever, says NPR’s Katherine Maher
INMA and OpenAI announce new partnership exclusive to INMA members
INMA CEO speaks on navigating the next wave of media transformation — and Donald Trump
Dow Jones created a “virtuous circle” of audience success by going deep, not wide
Media CEOs share how their companies are approaching a new era of news
INMA launches Advertising Initiative aimed at demystifying opaque digital ecosystem
Analysis: Readers who visit 2 site pages are 2.75x likelier to return than those visiting 1
Nine’s Campus Access captures younger audiences with targeted subscription model
By humanising AI, media HR leaders can reinvent the future of work
INMA 30 Under 30: Ben Rubinsztein of Telegraph Media Group
Amar Ujala anti-drug campaign ignites leaders, encourages rehab infrastructure plans
MailOnline’s Deep Dive takes audiences inside major news stories
New INMA report features 14 case studies in newsroom metrics
B&Q, IKEA take advantage of spring to elevate DIY home ads
The Guardian bypasses a paywall to find reader support
Secrecy, suspense of Norseman triathlon journey amasses 3.1 million views for VGTV
Storytelling, data points persevere as journalism moves beyond the article
Toronto Star explores a hidden health crisis with Menopause Out Loud
INMA 30 Under 30: Catarina Mexia of Público
Collaboration helped Berita Harian transform its newsroom, reach new audiences
El Comercio’s ContentLab takes branded content to the streets
The Hindu attracts subscribers with e-book offering
Every 10th paywall stop is evaded by readers
ABP Digital’s Bengali word game show reaches beyond campuses
Personal stories, socially driven content attract Gen Z readers across Africa
Aftonbladet’s Election Buddies chatbots made political news more accessible
Globe and Mail adopts “slow but steady” mindset in adopting GenAI
6 core motivations for subscribing to news
INMA 30 Under 30: Anastasiia Rudenko of Rubryka
SPH Media boosts retention by blending old tools with new tech
Amedia got half its journalists to use AI by keeping it simple
Newsday shines a light on Long Island’s sex trafficking industry
Baseline audience reports contextualise current environment, provide self-assessment
The Hindu rethinks its digital subscriptions strategy
Asian news publishers can drive subscription success with help from data
New INMA report tackles what’s next in a post-search world
With “Goldilocks” strategy, news companies can find just the right system to maximise first-party data
Toronto Star celebrates Taylor Swift fans with contests and coverage
VG’s shift to a vertical, interactive experience attracts a wider audience
INMA 30 Under 30: Tamara Bajčić of Demostat
Interaction rate, engagement velocity are among key social engagement metrics to track
Graham Media embraces relevance, trust, speed in rebuilding story-first newsroom
INMA 30 Under 30: Jubaer Ibn Latif of The Daily Star
YouTube grows as a news source as Google’s deals with New Zealand’s media start to expire
Maybe AI transparency shouldn’t be so consequential in media
aiAssist redefines newsroom efficiency, engagement at United Daily News Group
INMA 30 Under 30: Ana Mendonça of Estado de Minas
The Hindu throws a 40-day party to celebrate Chennai’s birthday
Conversational tone, audience interactions underscore ABC’s live blogging success
From operations to personalisation, Bengaluru study tour sheds light on AI in India
Bengaluru study tour offers lessons in growth, audience, product strategies
Substack co-founder shares his vision for the future of journalism
Wips uses dignified storytelling to inspire local change
Is social media becoming the Google of Gen Z?
El Comercio uses Peruvian cuisine to fuel impressive reader engagement
Repurpose content, revisit posting times to take advantage of Facebook surge
INMA 30 Under 30: Vadim Radinsky of MediaNews Group
Could the newsroom of the future look more like a record label?
AI transforms audience monetisation with smarter paywalls, stronger revenue
La Croix’s recent digital transformation was led by behavioural testing, collaboration
Platforms like Substack offer journalists a tricky alternative to traditional newsrooms
The Advertiser turns a reporter’s tragic tale into a heartwarming documentary
To connect with audiences, news publishers must reshape stories to fit new platforms
Amar Ujala’s AI chatbot, Saarthi, empowers Maha Kumbh Mela devotees
How should media companies respond to the rising popularity of news influencers?
It’s time to decouple print from the digital newsroom
INMA 30 Under 30: Eden Benibo of Hello Icon Magazine
Contextual ads embrace surrounding content to emphasise messaging
Newsday hosts a successful Date Night! enjoyed by advertisers and readers
News companies can optimise content, improve accessibility with AI transcription
INMA African summit offered 5 big takeaways in newsroom transformation
Nation Publishers adapts to audience changes with newsroom skills, resources
BBC Swahili caters to its next generation with focus on video, TikTok
Elevate Scholar: Courage Tanyaradzwa Dutiro of TellZim News
Pulse Africa shares 5 steps for engaging young audiences
Media24’s Daily Sun invests in new tools, skills for digital transformation
News publishers benefit from connection, engagement driven by personalised newsletters
Research: Details, narrative make headlines more appealing
INMA 30 Under 30: Kathleen Farmilo of SBS News
Nation Media increases digital subscriptions 12% by following its young audience
The more news companies share on Bluesky, Threads, the greater their pageviews
Spirit of Northern Ireland Awards celebrates the country’s unsung heroes
Financial growth at Dow Jones centers on a readers-first strategy
El Comercio creates national campaign with the Peruvian Football Federation
New York Times’ AI decision highlights publisher concerns with the tech
With its Stories App, Mediahuis Noord gives readers more of what they want
Reuters connects directly to consumers to build sustainable business model
NTM mutes “grumpy old men” with KPIs to attract, track young subscribers
Good Food app boosts premium subscriptions, draws in new audiences for Nine
INMA 30 Under 30: Jeevanand Sumesh of The Hindu
Leveraging tech, news companies can create more human-centric, relevant content
Amsterdam publishers are AI curious, but is it transformational enough?
Move to subscriber single sign-on plays out differently at 2 Amsterdam news companies
Ringier Slovakia Media converts casual readers with Google tool
What negativity, user needs, and AI mean for headlines
What 60 days of Trump 2.0 means for news media
Philadelphia Inquirer’s growth strategy starts with dynamic pricing
News companies can maximise revenue through customer journey optimisation
Integrating data analytics into decision-making drives news subscription growth
WSJ+ bundling initiative goes for depth instead of breadth
News industry veteran shares how walking enhances creativity and leadership
Editors-in-chief share insights into subscription success
Delfi Meedia sees subscription success with streamlined approach to communication, data
To bundle or to unbundle: What do the fastest-growing media’s directors suggest?
News companies meet user needs with premium content, podcasts, community newsletters
News companies must compete differently in era of the creator economy
INMA Media Subscriptions Summit explores new audiences for sustainable growth
Aftenposten cracks the code on reader segments
These 7 e-commerce principles can drive news subscriptions
INMA Media Subscriptions Summit explores what’s next in the subscriber-first revolution
News companies leverage diverse subscription models to find success
Data reveals the most profitable subscription tactics
Newsrooms must make intentional choices with AI use cases
News publishers leverage paywalls to increase revenue, engagement
INMA announces finalists for 2025 Global Media Awards
INMA Media Subscriptions Summit study tour continues at FD, Mediahuis, Media.Monks
Research: EMEA news staff is optimistic about AI but organisations lack alignment, clarity
INMA Dutch media subscriptions study tour begins with DPG, Roularta, NRC
Der Spiegel Extras deliver helpful tips in a new format
INMA 30 Under 30: Adam Frank of The Washington Post
News Corp Australia’s podcast focuses on forgotten missing persons cases
NTM increases audience engagement with hyper-local newsletters
The Quint goes inside online app addictions to spur change
INMA launches Elevate Africa Initiative for 2025
AI won’t replace journalists, but it will favour those leveraging its strengths
Research: Connective language is capable of bridging people through social media
News companies should future-proof their content strategy to remain visible with AI-driven search
Short-form video, user-generated content are among top social media trends for 2025
The Hindu expands its audience reach with Young World
Hearst cracks the engagement code with Puzzmo
INMA 30 Under 30: Marcus Billingham-Yuen of News Corp Australia
Young audiences expect journalism to build bridges, reduce fragmentation
Straits Times leverages video and interactive storytelling to engage audiences
New INMA report focuses on how to combat news avoidance
Sponsored content writers are in need of better training, support
Ground Report uses journalism to change the planet for good
Expressen leverages TikTok strategy to grow younger audience, engagement
AI-driven short-form content feeds need to post consistently between in-depth features
As long as there is journalism, there will (and must) be a human in the loop
INMA 30 Under 30: Evangeline (Evie) Braithwaite of Financial Times
News Corp Australia grows audience engagement with snackable video platform
Reuters Institute shares its predictions for 2025
The future of news subscriptions offers room to grow
Social video offers increased opportunities for media companies in 2025
Subscription expert shares 12 ways to attract, retain subscribers
Toronto Star campaign celebrates women leaders with branded content
Wall Street Journal connects potential readers to its offerings with “It’s Your Business” strategy
Media leadership, HR departments need to evolve in the age of AI
INMA 30 Under 30: Andrea Skeith of Gannett
Fashion, design brands show off with perfectly dressed ads
News companies need a clear AI road map for success
The Daily Star diversifies revenue with new EdTech initiative
The real threat AI poses to journalism isn’t deepfakes — it’s DeepSeek
Der Spiegel podcast finds the Shortcut to younger audiences
Daily Maverick turns climate change anxiety into action, 28% profit with new event
INMA master class to focus on building direct audience as attention shifts from search and social
INMA 30 Under 30: Teodora (Teddy) Tepavicharova of Condé Nast
Next-gen paywalls balance privacy, engagement, revenue growth
Dainik Jagran unites the community — with birds
Göteborgs-Posten podcast finds followers at popular music festival
Australian Financial Review leverages LinkedIn to boost subscriptions
Research shows 3 design features predict subscription bundle success
Times of India celebrates youth with an #Unstoppable campaign
INMA 30 Under 30: Ryo Namiki of Nikkei
New York Times, Amedia are important examples of bundling economics
By automating print layout, Bonnier News Local saves production time, money
How news companies should work with AI companies is the focus of new INMA report
Hit SvD podcast takes listeners inside a complicated business dynasty
Prothom Alo turns to a gangster to help boost subscriptions
Bild draws a crowd with its Fame Fighting initiative
INMA 30 Under 30: Caleb Davidson of Atlanta Journal-Constitution
Deadline for INMA Global Media Awards entries is Friday
Schibsted prepares for multiple possible futures with AI
Deadline for INMA Global Media Awards entries is this Friday
CES showcases new opportunities, challenges for news companies
Aller Media outlines five critical strategies for 2025
Diminishing pageviews, a focus on quality journalism indicate a subscription-based future
Trump, AI dominate discussions at the World Economic Forum
Irish Times finds instant engagement on Instagram
How a comic book helped Gazeta.pl tell a dark and troubling story
INMA 30 Under 30: Madison Flanders of The New York Times
News companies can leverage automation to provide valuable local real estate content
Will 2025 be the tech-focused turning point for news media?
NZME brand What the Actual?! connects with young audiences through social media
Dow Jones reinvents its onboarding flow to drive engagement
Nine uses puzzles to drive premium subscription bundles
INMA 30 Under 30: Thorge Schramm of Nordwest Mediengruppe
Göteborgs-Posten’s true crime podcast gives female victims a name
Personalisation, community are increasingly important in fragmented media landscape
Ringier’s EqualVoice initiative enters the video realm
AI tool is designed to promote gender equality, increase visibility of women in the media
INMA 30 Under 30: Saher Merchant of The Dallas Morning News
INMA President Gert Ysebaert shares his concerns, hopes for news industry in 2025
Consider demographics, previous performance in setting social media goals for 2025
Climate crisis, politics make for challenging brand marketing conditions for media
Does social media content constitute journalism?
Gazeta Wyborcza gives a voice to the refugee population
News companies respond as TikTok’s short-form video format captures massive young audience
Birthday campaign brings new subscribers to GZH
INMA 30 Under 30: Leslie Wong of South China Morning Post
Legit.ng avoids protest paradigm by providing context, balancing its narratives
NTM launches AI-powered automated audio news
Politiken uses newsroom data to provide context for journalists
Never mind the AI, pay attention to the basics when choosing a CMS
INMA’s top 10 stories from 2024 focus on subscriptions, GenAI, and apps
Schibsted shares 5 best practices for change management in the newsroom
“Media time” is considered a valuable KPI, but quality of content also matters
New Zealand news may see more SOS calls, shifts to Substack, AI in 2025
What publishers can control and not control: INMA lessons from 2024
2025 newsroom trends point toward team unification, AI integration
Hearst Newspaper’s DevHub team increases site visits by 304%
News avoiders fit into 2 categories: selective avoiders and consistent avoiders
Trustworthiness, contextual relevance stand out for winning entries at annual Newsworks Awards
Misinformation, commercial viability, AI are among the top media topics of 2024
Christmas amplifies feel-good advertising but cost of living looms
Mediahuis Noord creates a newsroom culture that prioritises user needs
Media companies are building relevance with young audience through short-term video
2024 taught the industry 4 key learnings about newsroom transformation
Ippen Digital app platform drives loyalty and engagement
Stampen Media increases programmatic revenue by US$4 million in 5 years
Per-subscriber personalisation reaches individuals based on specific interests
Media companies should reconsider the value of GenAI traffic
NotebookLM increases efficiency at Vía País, results in traffic growth
Kyiv Independent spotlights the mental health of medics in new documentary
Personalisation is not customisation — and other myths publishers should understand
Schibsted shares growing pains, success of pioneering digital subscriptions
Events of 2024 increased digital subscriptions, revenue for media worldwide
AI can help news companies create an optimal subscription model
New INMA report highlights 6 GenAI trends for media to watch in 2025
INMA, Google News Initiative unveil new features to CMS selection tool for publishers
Stuff reinvents true crime podcasting with The Trial
Digital subscriptions still have room to grow in 2025
Expressen decodes how to engage young audiences on TikTok
Dallas Morning News, Irish Times lean on election coverage, data for future subscriptions
E24 embraces cooperation to maximise AI’s potential
Car-related content, ads spur action from potential buyers
INMA selects 50 media professionals for Elevate Scholarships
Dainik Jagran’s inext seeks safer digital world for young readers with Fake Friends campaign
Bladet Nordlys’ visual journalism brings the dangers of avalanches to life
El Comercio takes its campaign against illegal child marriages to social media
AI-powered talent acquisition could transform publisher recruitment strategies
Social media reporting is essential for unlocking maximum ROI
Home page personalisation grows subscriber CTRs, female engagement at Schibsted
Hindu increases engagement, meets user needs with personalisation
Brand, UX are more important than ever at Condé Nast
News companies share how they increase value with bundles, enticing news formats
Tech-powered paywalls increase conversions at news companies
News companies share how intentional content, marketing strategies drive subscriptions
Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble
Big Tech offers AI lessons for news companies
Flexibility, seamless cross-platform experiences, foundational processes lead in product and tech
Indian Express leverages GenAI for engagement and efficiency — but not content
Data-led double murder story drives subscriptions
VG’s U.S. election coverage goes vertical, inviting viewer participation
Financial Times’ AI Playground tool allows newsroom to experiment
U.S. elections offer digital audience data, lessons
Multimodality, content fight, and supply chain are 3 AI areas to watch
Russmedia project integrates GenAI throughout company
Research shows mixed signals of another Trump bump in subscriptions
Gen AI might not be as big for news companies as some think
Dynamic paywalls gain momentum as news companies prioritise personalisation
Fact-checking, AI remain top of mind in post-U.S. election coverage
GenAI town hall highlights key learnings in newsroom, personalisation, revenue
AI’s “human factor” complicates its capabilities, realities
Decision-making, transparency are critical for CMS rollout success
Could retail media offer news publishing a path forward?
Ekstra Bladet harnesses the power of AI in news production
Bergens Tidende transforms its news coverage, newsroom with BreakingBot
Wyborcza campaign reminds readers to resist manipulation from new media
Reinventing newsrooms for the digital age requires personalisation, planning, purpose
INMA unveils 5 free end-of-year town halls delving into key media industry initiatives
Skepticism, legislation concerns are blocking AI adoption by news companies
INMA Elevate Scholar: Mahbub Rashid of Nagorik Television
Nine Metros uses vertical video, habit building to capture Olympics audience
Hyper-local coverage elevates local media
Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”
Newsletter startup MorningCrunch dispels the myth that Gen Z doesn’t read
Stuff’s innovative advertising storytelling techniques spread the word about hearing loss
DRIVE aims to strengthen regional publishers with Future North Sea project
AI in media begins its move from efficiency to new information ecosystem
New INMA report looks at how Gen Z could change the print game
Audience segmentation, dynamic paywalls unlock nuanced revenue strategy
Data underpins decision-making to capture Gen Zers, Millennials at TUKO
With data, less is more in the news business
Economist annual report shows importance of a values-based journalism business
Google’s AI Overviews create challenges, opportunities for news content SEO
4 news media companies share how they meet user needs
Newsroom transformation may require foundational, cultural changes
Expressen creates a Young Audience Focus Month to attract new users
INMA Elevate Scholar: Tori Smith of The Wall Street Journal
Guardian, Bild explain SEO strategies for covering key global events
4 global experts share SEO, data strategies to attract news audiences
Süddeutsche Zeitung engages subscribers with a personalised year-in-review
INMA benchmarks show digital transformation is paying off for news media companies
VK Media’s Article Horn uses predictive analysis to boost ad revenue, skyrocket digital subscriptions
Ukrainian media battles for survival and truth amid the war with Russia
In a curious turn of events, news Web sites are increasingly closing down in New Zealand
Bergens Tidende makes the most of bad weather with its habit-changing app
Consider goals, tech readiness to unlock opportunities for AI-powered paywalls
VOL.AT takes a revolutionary approach to recruitment ads with apprenticeship videos
INMA Elevate Scholar: Anthony Bottan of Newsday
Südkurier campaign builds trust, support for journalism and local communities
Ringier uses an AI-powered audio and video transcription service internally
Morrisons, Tesco tap into the fall flavours in seasonal print ads
AI drives growth in FAST channels, but human intervention is essential
U.S. edition of El País fulfills an obligation to the Spanish-speaking community
Descriptive captions, words in bio help social media platforms stand out
Native advertising + product sampling results in 101% sales increase for Amedia advertiser
Blick reimagines its paywall design with its innovative Cliffhanger summary
INMA Elevate Scholar: Nabila Marzuk Shanta of Nagorik Television
Media companies turn to live blogs for breaking news, fostering real-time conversations
Small Finnish media market offers lessons for the global industry
L’Équipe captured new audiences during the Paris Summer Olympics
Social media traffic to news sites is in decline but Google Discover shows promise
Cadbury Gaane Mishti Folk Fusion draws sweet results for ABP
Stuff turned the news about a natural disaster into NZ$4.5 million in relief funds
Ringier Axel Springer Polska successful integrates AI-driven tools in the newsroom
Athletic, Barron’s hold secret for success as subscriptions have peaked for some digital news
INMA initiative leads do deep dive on 3 key topics at Media Innovation Week
Spokane’s bon vivant: How an eclectic Shaun Higgins helped save INMA
8 case studies highlight how news companies are diversifying revenue
The Shaun Higgins I knew
INMA makes 6 new appointments to Europe Division Board
7 case studies show how news companies are successfully building trust
7 case studies illustrate newsroom innovation, audience strategies at European news companies
Focusing on reader needs — not tech — will help news companies build trust
Made in Córdoba taps into hyper-local products, helping Vía Córdoba reach new readers
Silicon Valley offers lessons to news companies about AI’s potential
AI, tech expert advises news companies invest in their people, new formats
AI shows promise, but news companies should be wary of overreliance
Público used an ambitious strategy to gather 41,000 registrations in just 10 days
Case studies show how AI is changing the news industry
Chatbot, LLMs further data innovation at Schibsted Media
AI, brand development, young audience engagement are on the minds of media leadership
AI expert highlights 2 questions news leaders should ask about AI value
Schibsted blends human insight with algorithms to improve personalisation
HT Media shares its lessons learned with GenAI
Le Devoir discovered how to acquire subscribers without Facebook
The Age, Sydney Morning Herald use data journalism to hook audiences, boost subscriptions
Stampen Media experiments with article supply, paywall pages to increase conversions
OVB Media merged two competing newsrooms into a single unified team
Aggressiveness of e-mail tools may skew open and click rate performance
Zero Hora used social media to share information during historic floods in Brazil
Omni harnesses the power of AI to empower its journalists
News brands can engage Gen Z readers in these 5 ways
Catchy ads from Habitat, Uber Eats tap into timeliness, trends in UK
Automated content frees up newsroom resources, fills in reporting gaps
INMA Elevate Scholar: Desirée Yépez of Radio Ambulante Studios
With The Indo Daily podcast, Irish Independent moves into the future
Why news media companies are giving e-papers a second look
Bergens Tidende sheds light on shooting to call for change in Norwegian police oversight
Literacy campaign by Vishvas News empowers readers against misinformation
Stuff’s counterintuitive separation of print and digital transformed the news company
Media24 pivots to Paygates to diversify revenue streams
NTM’s “fight and unite” project boosts new mobile front page with higher news density
Reach PLC uses WhatsApp to drive engagement and revenue
Minutes by Nikkei targets young readers who want concise, curated news
TNL Mediagene focuses on diversification, acquisition to grow revenue
Pixel tracking, summary articles boost subscriptions at Kompas.id
Independent news company Mizzima Media pivots to reflect reader, political realities
Great Zimbabwe University Campus Radio finds an audience far beyond students
Data-driven journalism shapes newsroom, business decisions at Malaysiakini
NZME creates start-up culture, team to focus on AI tool
SPH Media’s audience strategy focuses on vernacular media
Where do ethics fit in an AI-driven newsroom?
Rappler goes from early AI adapter to preparing for a responsible future
Almost attracts Gen Z audiences with social-first content
The Conversation focuses on user needs model, newsletters to increase engagement
Readership, leadership are the top priorities when it comes to AI content
INMA honours rising media leaders with 30 Under 30 Awards
24sata finds affordable AI-driven solution for its DMP
At Times of India Group, AI offers real-time employee feedback, but human touch is essential
Video, strategically placed links are among 8 ways to keep readers engaged
El Comercio’s Santa campaign for Coca-Cola beats its engagement goals
INMA Elevate Scholar: Neha Mahajan of The Indian Express
Newsday creates new onboarding series to engage subscribers from day one
Aftonbladet uses AI to analyse its own diversity and representation
Multimedia project takes Vocento readers inside life on the street
AI SmartCut gives CNA journalists a stronger digital footprint
An e-mail link that threw off the UX flow — on launch day
Prothom Alo’s e-paper overcomes challenges with strategic subscription model, user-focused redesign
Stuff boldly rebrands one of New Zealand’s most influential mastheads
Straits Times offers users a customised reading experience with myST
INMA Elevate Scholar: Jim Bulley of Korea JoongAng Daily
African news agencies are revolutionising their revenue streams
New INMA report identifies 10 problems GenAI solves for news companies
Digital transformation, press freedom, social platforms are transforming African media
African news leaders are transforming digital media with AI, apps, social video
News media compete for attention, but it’s unclear what company will win
TellZim has unique audience, advertising strategy for each social platform
African news companies struggle with digital transformation in a difficult economy
Umucyo Radio reaches Christian audiences with positive content
Russmedia mixes print and digital advertising with its Super Push campaign
Olé USA-Mexico aims to score with new audience
INMA Elevate Scholar: Laila Majiet of SNL24
Subscription pricing during print delivery transitions varies across markets, subscriber cohorts
The Logic’s mobile app adds value while increasing subscriber engagement
Lessons from Taylor Swift: Engage niche audiences by staying true to brand identity, aligning with audience interests
Navabharat memorialises its 90th year with the “Hum Sakshi Hain” campaign
De Telegraaf lets political leaders run the newspaper — but only for a day
Business Insider improves conversions with mobile one-click paywall
INMA Elevate Scholar: Savannah Carracino of WEHCO Media
Aftenposten provides an engaging, customer-centric onboarding experience
AI, first-party data, content-to-commerce are all shaping advertising
3 questions news leaders should ask about their company’s revenue sustainability
What is the way forward for a subscription-first business model?
News companies recalibrate the print business model
Mobile, video content is key to reaching news audiences
Spotify shares lessons learned about building paying audiences
From safeguarding content to adding revenue, GenAI is changing South Asian newsrooms
Dallas Morning News scores US$1.15 million in revenue with baseball championship offerings
The Age finds success for Eat Street series by mixing proven content strategies
Vía País capitalises on reshares to boost Facebook traffic
Travel brand collabs with print media result in significantly higher audience engagement
INMA Elevate Scholar: Ukashatu Ibrahim Wakili of Vision FM Sokoto
Strategic, efficient use of people, process, tech are at the heart of cost management
OVB Media saves US$500,000 annually with proprietary AI tool for its newsroom
First-party data, local focus help media companies navigate the future of monetisation
Valor Econômico’s Growth Desk trains journalists to better engage readers
Measuring revenue makes for easier media transformation
El Nacional takes a whole-company approach to SEO
INMA Elevate Scholar: Anthony Makokha of The Standard Group
Debate Media highlights 10 years of transformation with product, revenue diversification
Rise in cyberattacks, digital security will be a challenge to news companies
Future-proofed, streamlined CMS supports newsrooms’ ability to innovate, be sustainable
Evoca focuses on retention, operational optimisation as era of open Web wanes
AI will change journalism in these 7 ways
Prensa Ibérica focuses on first-party data to grow digital ad revenue
In lead up to U.S. election, employ these tactics to combat misinformation
El Tiempo reimagines itself as an AdTech company for advertisers
Newsrooms are making use of AI internally more often than audience-facing
Prisa embraces the promise of Spanish-language podcasts
Research: Fastest-growing news brands experienced a 49% growth rate
F.A.Z. targets 25- to 35-year-olds with awareness campaign
INMA Elevate Scholar: Thomas Flax of Russmedia
The “tsunami of AI content” could lead audiences back to trusted journalism sources
News media companies can attract audiences in the changing era of AI
Malayala Manorama initiative instills daily newspaper reading habits in students
Crosstown LA uses public data to create hyper-local journalism
Draw in audience, consider time of posting to increase TikTok success
Stuff’s Newsable provides daily audio news programme for the news avoidant
AFP’s short videos teach audiences how to fact-check like a journalist
United Daily News Group’s data-driven curation programme reshaped its subscription growth
Stock market game initiative nets business news company 17,000 new registrations
AI identifies breaking news faster, manages routine tasks, but trust issues remain
INMA Elevate Scholar: Clara Soteras Acosta of El Nacional
iOS, Android differences pose dilemmas, opportunities in media app development
Evaluating current user needs reveals opportunities for growth hacks
Collaboration between departments yields innovative project for Straits Times
Despite move toward digital formats, the power of print endures
Advance Local campaign reinforces its core products, grows subscriptions
Tagesspiegel collaboration brings months-long investigation together in one scrolly
The Times of India embraces technological agility, an essential move for Indian media companies
Netwerk24 and IOL share their video, mobile-first strategies for election coverage
INMA Elevate Scholar: Michael Schrantz of High Country News
Retention strategies from bundling to audiobooks are working at news companies
Russmedia leverages storytelling to boost client’s digital advertising efforts
Are news brands discounting online subscriptions too much?
Strategic onboarding strategies engage news readers, reduce churn
3-day AI design sprint fosters rapid collaboration, problem solving at news companies
Newsday puts journalists front and centre in campaign
Aftonbladet shares 3 lessons learned from its new AI hub
Collecting reader data is a given these days, but what are news companies doing with it?
Research: News avoidance is on the rise for advertisers
INMA Elevate Scholar: Alaya White of The Philadelphia Inquirer
Research: Photo posts produce significantly more engagement than link posts on Facebook
New data: How many consumers are willing to pay for online news?
Keywords unlock opportunity for advertiser content
Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films
The Straits Times invites young voters to Ask The Next President Anything
Content strategies evolve as AI learns about reader interests, assists with fact-checking
NTM uses friendly SWAT team to tackle local newsroom challenges
Handelsblatt Media Group improves subscriber retention with new Web onboarding flow
Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
Track, Act, and Prevent approach reduces churn for media companies
El Comercio wages successful social media campaign to stop child marriage in Peru
New INMA report explores different structures of product-lead news organisations
FT Strategies research offers insight into revenue diversification in news media
INMA Elevate Scholar: Sosten Mpinganjira of Nthanda Times
Rolex, Nike use ads to lean into the UK’s love of athletics
SvD launches disruptive new product Kompakt in 8 months
Livestreaming, podcasts engage audiences, offer seamless ad opportunities
Stampen Media shares technical, audience considerations for first-party data collection
Hearst’s suite of self-service templates for journalists drives greater audience engagement
INMA Elevate Scholar: Hannatu-Favour Asheolge of TechCabal
Fædrelandsvennen creates free subscription programme for students
Sydney Morning Herald raises its game with FIFA Women’s World Cup coverage
Tailoring social media content is essential for capturing the attention of young news readers
NWZ builds its audio offerings with Ukraine podcast Vdoma
UalterAI helps Clarín readers consume more information in less time
INMA: Sharing Ideas, Inspiring Change